Luis Spencer Freitas

Digital Marketing Specialist

Luis Spencer Freitas has over 8 years of experienc in digital marketing. Living in New York, who is currently the Regional Consumer Experience Director for Pernod Ricard Americas. Having worked at Fullsix Agency and Samsung Electronics, he has a passion for marketing and for digital sociology.

Regional Consumer Experience Director at Pernod Ricard Americas

July 2014 - Present | United States

Regional Digital Marketing Manager at Pernod Ricard

February 2012 - June 2014

Digital Marketing Strategic Definition across the American Continent, from assisting each country in their own specific needs to helping with implementing a digital culture inside the organization.

Contents Manager at Samsung Electronics

March 2011 - February 2012

- Development of Content Strategy for Smart TV and Smartphone markets, including Content Provider negotiation and App implementation on a Project Management perspective. - Development of Samsung Portugal's online reputation analysis through ongoing blog/forum/Twitter engagement plans. - Development of campaign strategies on a mobile platform perspective - from mobile banner campaigns to apps that support a given product launch,

Web Strategist at Grand Union Portugal

January 2010 - March 2011

Social Media Strategy - (since January 2010) - Development of brand presence on Social Networks – specifically on Facebook – including strategic framework, Brand Plan and Fan Page; - Strategic advisory for the Agency’s main clients, as well as trend presentations; - Monthly update and cross posting strategy according to Brand contents and product releases; - Campaign development, including development of Applications and subsequent Social Media Ads; - Page follower analysis and subsequent reporting in order to determine routes to achieve brand’s KPIs. Main clients - Samsung Electronics, The Coca-Cola Company, Procter&Gamble, Sagres.

Marketing Consultant and Creative Advisor at SixandCo

November 2006 - January 2010

– Permanent Staff – Sixandco Portugal (Fullsix Group) – specifically in Grand Union (ex-Sixandco) from November 2006 to February 2010 as a Digital Marketing Consultant and Creative Advisor and since March 2010 as Web Strategist for the brands Samsung, The Coca-Cola Company (Coca-Cola, Burn, Powerade, Nestea, Stills), Procter&Gamble, Nestlé Pet Care, SIBS Processos Morangos Com Açúcar, BNP Paribas Banco Cetelem, Marina de Albufeira, Tecla, Media Capital Rádios, Clix e Sagres. Campaign Development – from conception to implementation and evaluation – (since November 2006) - Elaboration of proposals to raise engagement with the client’s Brand and raise the general Brand Awareness; - Development of creative and conceptual guidelines for an holistic approach to the target in line with the general brand strategies and business objectives; - Project management, from conceptual to implementation briefing, as well as further monitoring and ongoing management; - Proposal of Digital Media Plan and results reporting. Site development and optimization - (since November 2006) - Site architecture audit and definition; - Wireframe build and design specification - Website build project management and implementation - Definition of basic SEO tasks and link building - Trendwatcher for the Fullsix Group International. – www.thetrendwatch.com

E-Learning Consultant at Novabase

2006 - 2006

Script Writing and Consultancy for Novabase – (February 2006 to October 2006) Internship in Novabase Company from February to October 2006, being integrated in the SAF (E-Learning) Area as a Trainee Consultant and Script Writer. Clients: CEAC (Microsoft Office E-Learning Course); BPI (Financial Responsibility E-Learning Course

Universidade Catolica Portuguesa

2000 – 2006

Bachelor

Concentration: Digital Marketing

Colegio Amor de Deus

1990 – 2000

High School Graduation

Concentration: Human and Economic Studies

Marketing, Trendwatching, Strategy, Videogames, Digital.